Jack Schram, Red Bull Crashed Ice athlete and Founder/CEO of fitness products company, Rooted Athlete, and I met a few years ago. We were connected through an online group for entrepreneurs and got a chance to meet in person shortly after when he was traveling through San Diego. He came to a couple of my yoga classes and I got a chance to try his natural deodorants and I’ve been hooked ever since!
As a conscious consumer, it’s extremely important to me to use products that I can really stand behind and Rooted Athlete is one of those companies that just makes my heart sing. High-quality ingredients that get the job done – and the first natural deodorant I’ve used that REALLY works. Even if I’m already getting a little stinky – because let’s be honest when I’m busy sometimes I forget to put it on – it will still immediately mask my musk as soon as it’s applied! I have a really active, on-the-go lifestyle so this was of top importance to me. I’m so thankful that I found this product!
I recently had a chance to hop on the phone with Jack and discuss a bit more about his company. Here’s our conversation:
Kendall: What was the inspiration behind Rooted Athlete?
Jack: I’ve always been into health and nutrition. When I moved to Austin, TX I began to take this a step further and changed my personal products to all natural stuff; shampoo, soap, toothpaste… but natural deodorant was the hardest thing to switch. I tried every natural deodorant on Whole Foods’ shelves and still couldn’t find one that worked. My friend Nick and I had the same interests and theory on what was healthy. We were always making our own supplement blends and personal care products from scratch. We became really passionate about the natural deodorant problem and wanted to solve it. So we took to the kitchen with a simple and effective recipe with the determination to create the best natural deodorant ever.
Kendall: Can you tell me a little more about how you developed the ingredients and specific blend for Rooted Athlete? How did you get to the root of this natural deodorant problem?
Jack: We learned about what the actual cause of armpit odor is. Most people have the misconception that it’s our sweat that smells. The real source of body odor is bacteria build up in our armpits.
Most deodorants are focused on just covering up armpit odor with fragrance. Other companies sell antiperspirants which contain aluminum that aims to clog sweat glands and pores to prevent us from sweating. We are meant to sweat and many of the chemicals in conventional deodorant have been linked to breast cancer and other health issues.
Rooted Athlete deodorant, on the other hand, has natural anti-bacterial agents like coconut oil and baking soda that help stop bacteria growth in the first place.
Kendall: Tell me about your ingredients and sourcing.
Jack: We use only the quality organic ingredients. Everything is held to a high standard. We are building trust with our audience.
Rooted Athlete is tested on real athletes, USDA certified organic, vegan, cruelty-free, certified non-GMO, made in the USA and of course aluminum free!
Being a certified organic deodorant and non-GMO means that we only source ingredients from farms that are properly maintaining or enhancing soil and water quality; conserving wetlands, woodlands, and wildlife; and avoiding the use of synthetic fertilizers, sewage sludge, irradiation, and genetic engineering.
Kendall: That’s what I love about your products! Do you have anything else in the works for the future?
Jack: We are now getting into some game-changing performance CBD products. We are creating 100% organic CBD tinctures and CBD pain rubs that offer the benefits of cannabis without any psychoactive effects. CBD is great for combating pain and inflammation, improving sleep, and managing stress and anxiety. The Rooted Athlete CBD line is expected to drop spring 2019 with pre-orders on 4/20!
If you’d like to try some of Jack’s products use the code “THECHILLYOGI” for a 10% discount on any order. Click here to order online! Give them a try and let me know what you think in the comments below!
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